Running Ads on TikTok: Key Insights for Public Agencies
TikTok has evolved into a major platform for discovery, storytelling and information sharing. As more public agencies consider paid advertising on TikTok, understanding how the platform works and why it may be worth using, is essential.
Social media news to know – May 2026
Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms.
Boosting Regional Tourism Through Strategic Marketing and Communications
Tourism remains a powerful economic driver for California communities, and the years ahead present a rare opportunity for cities to capture global attention.
ADA Web Accessibility Deadline Extended: A Strategic Opportunity for Public Agencies
On April 20, 2026, the U.S. Department of Justice (DOJ) announced a shift in compliance deadlines for web accessibility and mobile application standards under Title II of the Americans with Disabilities Act (ADA).
Social Media News to Know – April 2026
Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms.
The Personality Pivot: Why Authenticity is the New Standard for Agency Social Media Engagement
For years, the gold standard for public sector communication was high-level, polished professionalism. In the modern age, many of the most successful agencies are proving that "professional" doesn't have to mean "stale."
State of CCAs: CalCCA 10-year Anniversary Reflection
As we mark the 10-year anniversary of the California Community Choice Association (CalCCA), it is worth pausing to reflect on how much the energy landscape has changed.
Using Your Personal Facebook Account to Connect to a Business Portfolio
In today’s rapidly evolving digital landscape, organizations are constantly refining how they manage their online presence.
Social Media News to Know – March 2026
Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms.
